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Title : If Pepsi pulled this ad, why can I still see it?
link : If Pepsi pulled this ad, why can I still see it?
If Pepsi pulled this ad, why can I still see it?
The NYT has an excellent summary of the social media uproar — "Pepsi Pulls Ad Accused of Trivializing Black Lives Matter":
Pepsi has apologized for a controversial advertisement that borrowed imagery from the Black Lives Matter movement, after a day of intense criticism from people who said it trivialized the widespread protests against the killings of black people by the police....The ad looks very beautiful and expensive, and it seems to be part of a recent trend in ads (for example during the Super Bowl) that associate the product with a deep-but-shallow angsty-but-feel-good political message. And it reminds me of the old I'd-like-to-buy-the-world-a-Coke prettiness:
Coke told us "It's the real thing," so maybe Pepsi's the fake thing, and in that light, I suspect Pepsi made a beautiful and intentionally flawed commercial that would stir up social media and get everyone to watch the commercial and talk about it. Pepsi would apologize, but it wouldn't really be sorry. It made you look.
And I'm saying that because if that wasn't the idea, Pepsi is just so dumb. That commercial took a lot of work and a lot of money to make. So many people were involved. They had to know some segment of social media would trash them for appropriating the seriousness and pain of others. Unless they are flat-out idiots with too much money to throw around, perhaps enough to buy the world a Coke.
But if they were indeed idiots, it gives me hope. Hope that advertisers will henceforth eschew politics in ads for commercial products. Maintain the separation of commerce and politics.
The NYT has an excellent summary of the social media uproar — "Pepsi Pulls Ad Accused of Trivializing Black Lives Matter":
Pepsi has apologized for a controversial advertisement that borrowed imagery from the Black Lives Matter movement, after a day of intense criticism from people who said it trivialized the widespread protests against the killings of black people by the police....The ad looks very beautiful and expensive, and it seems to be part of a recent trend in ads (for example during the Super Bowl) that associate the product with a deep-but-shallow angsty-but-feel-good political message. And it reminds me of the old I'd-like-to-buy-the-world-a-Coke prettiness:
Coke told us "It's the real thing,"
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so maybe Pepsi's the fake thing, and in that light, I suspect Pepsi made a beautiful and intentionally flawed commercial that would stir up social media and get everyone to watch the commercial and talk about it. Pepsi would apologize, but it wouldn't really be sorry. It made you look.
And I'm saying that because if that wasn't the idea, Pepsi is just so dumb. That commercial took a lot of work and a lot of money to make. So many people were involved. They had to know some segment of social media would trash them for appropriating the seriousness and pain of others. Unless they are flat-out idiots with too much money to throw around, perhaps enough to buy the world a Coke.
But if they were indeed idiots, it gives me hope. Hope that advertisers will henceforth eschew politics in ads for commercial products. Maintain the separation of commerce and politics.
And I'm saying that because if that wasn't the idea, Pepsi is just so dumb. That commercial took a lot of work and a lot of money to make. So many people were involved. They had to know some segment of social media would trash them for appropriating the seriousness and pain of others. Unless they are flat-out idiots with too much money to throw around, perhaps enough to buy the world a Coke.
But if they were indeed idiots, it gives me hope. Hope that advertisers will henceforth eschew politics in ads for commercial products. Maintain the separation of commerce and politics.
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