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Picard to publishers: get cozy with readers, users

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Picard to publishers: get cozy with readers, users - Hallo friend WELCOME TO AMERICA, In the article you read this time with the title Picard to publishers: get cozy with readers, users, we have prepared well for this article you read and download the information therein. hopefully fill posts Article AMERICA, Article CULTURAL, Article ECONOMIC, Article POLITICAL, Article SECURITY, Article SOCCER, Article SOCIAL, we write this you can understand. Well, happy reading.

Title : Picard to publishers: get cozy with readers, users
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Picard to publishers: get cozy with readers, users

Robert Picard speaking to class at University of Navarra.

Robert G. Picard is one of the founding fathers of the academic discipline known as media economics. The field has attracted more attention lately as news outlets, ravaged by digital competitors, have gutted their reporting staffs and slashed public-service coverage.

Policy makers, media executives, investors, and journalists themselves look to experts like Picard for answers about how to deal with the industry's financial crisis and the diminishing supply of news.

Picard admits that he is unsure of exactly what the future holds for the industry. What he does know is that the people who are running media organizations--TV, radio, newspapers, magazines, and even digital outlets--know far too little about their readers, viewers, listeners, and users.

Publishers need to invite these consumers into the processes of creating and distributing content, he said. They need to think about how to create value that will satisfy the needs and solve the problems of their users. 
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Robert Picard speaking to class at University of Navarra.

Robert G. Picard is one of the founding fathers of the academic discipline known as media economics. The field has attracted more attention lately as news
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outlets, ravaged by digital competitors, have gutted their reporting staffs and slashed public-service coverage.

Policy makers, media executives, investors, and journalists themselves look to experts like Picard for answers about how to deal with the industry's financial crisis and the diminishing supply of news.

Picard admits that he is unsure of exactly what the future holds for the industry. What he does know is that the people who are running media organizations--TV, radio, newspapers, magazines, and even digital outlets--know far too little about their readers, viewers, listeners, and users.

Publishers need to invite these consumers into the processes of creating and distributing content, he said. They need to think about how to create value that will satisfy the needs and solve the problems of their users. 
Read more »


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