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Title : Facebook is taking action against what it calls "engagement bait."
link : Facebook is taking action against what it calls "engagement bait."
Facebook is taking action against what it calls "engagement bait."
"For example, 'LIKE this if you’re an Aries!'... starting this week, we will begin demoting individual posts... that use engagement bait."To help us foster more authentic engagement, teams at Facebook have reviewed and categorized hundreds of thousands of posts to inform a machine learning model that can detect different types of engagement bait. Posts that use this tactic will be shown less in News Feed.Facebook wants you to engage... with Facebook. They want the direct interface with the authentic person, not for some other operation to leverage itself through Facebook. And it makes sense to say that the exclusion of these interposers makes the experience better for the authentic people who use Facebook. So I support Facebook's effort to get its rivals out of the way of us authentic people, even if the rivals are no more "artificial" than Facebook itself. But I do know some people — authentic people — who pass along what I think is going to be considered "engagement bait," and a lot of these people aren't too aware of what they are doing. I think (if I understand the linked Facebook post correctly) that only the posts that share "engagement bait" will get demoted and the rest of what this authentic person has to offer will be unaffected.
Additionally, over the coming weeks, we will begin implementing stricter demotions for Pages that systematically and repeatedly use engagement bait to artificially gain reach in News Feed.....
[W]e will demote posts that go against one of our key News Feed values — authenticity. Similar to our other recent efforts to demote clickbait headlines and links to low-quality web page experiences, we want to reduce the spread of content that is spammy, sensational, or misleading in order to promote more meaningful and authentic conversations on Facebook.
ADDED: On a more metaphysical level: What is authentic anymore? What is the authentic/artificial distinction that Facebook claims — authentically/artificially — to be the police of? Is there an authentic authentic/artificial distinction or is the authentic/artificial distinction artificial?
"For example, 'LIKE this if you’re an Aries!'... starting this week, we will begin demoting individual posts... that use engagement bait."
To help us foster more authentic engagement, teams at Facebook have reviewed and categorized hundreds of thousands of posts to inform a machine learning model that can detect different types of engagement bait. Posts that use this tactic will be shown less in News Feed.Facebook wants you to engage... with Facebook. They want the direct interface with the authentic person, not for some other operation to
Additionally, over the coming weeks, we will begin implementing stricter demotions for Pages that systematically and repeatedly use engagement bait to artificially gain reach in News Feed.....
[W]e will demote posts that go against one of our key News Feed values — authenticity. Similar to our other recent efforts to demote clickbait headlines and links to low-quality web page experiences, we want to reduce the spread of content that is spammy, sensational, or misleading in order to promote more meaningful and authentic conversations on Facebook.
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leverage itself through Facebook. And it makes sense to say that the exclusion of these interposers makes the experience better for the authentic people who use Facebook. So I support Facebook's effort to get its rivals out of the way of us authentic people, even if the rivals are no more "artificial" than Facebook itself. But I do know some people — authentic people — who pass along what I think is going to be considered "engagement bait," and a lot of these people aren't too aware of what they are doing. I think (if I understand the linked Facebook post correctly) that only the posts that share "engagement bait" will get demoted and the rest of what this authentic person has to offer will be unaffected.
ADDED: On a more metaphysical level: What is authentic anymore? What is the authentic/artificial distinction that Facebook claims — authentically/artificially — to be the police of? Is there an authentic authentic/artificial distinction or is the authentic/artificial distinction artificial?
ADDED: On a more metaphysical level: What is authentic anymore? What is the authentic/artificial distinction that Facebook claims — authentically/artificially — to be the police of? Is there an authentic authentic/artificial distinction or is the authentic/artificial distinction artificial?
Thus articles Facebook is taking action against what it calls "engagement bait."
that is all articles Facebook is taking action against what it calls "engagement bait." This time, hopefully can provide benefits to all of you. Okay, see you in another article posting.
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