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Title : Is the Kamala Harris logo "the worst political graphic design job in a generation"?
link : Is the Kamala Harris logo "the worst political graphic design job in a generation"?
Is the Kamala Harris logo "the worst political graphic design job in a generation"?
Jonathan Last says it just might be.
So... is there anything worse? Or... what's so awful about it?
The question whether "For the People" is a good slogan is separate. Feel free to talk about that. But I'd like to encourage the discussion of the visual — the shape and placement of the letters, the colors, etc.
Last says:
It could be that Harris’s design team looked at the AOC poster and saw the earth-tones, heavy-text, and adjacent colors and thought that that was the secret of their success. And about those earth tones—they’re straight out of the 1970s and they’re a bad idea.Here's the AOC poster he's referring to (alongside another poster he compares it to):
Pantone describes the ’70s palette consisting of “Harvest Gold” and “Rust.” In the 1970s, designers used these colors because they wanted to take viewers “back down to earth—solid, earthy colors to ground us during shakey economic times.”
Jonathan Last says it just might be.
So... is there anything worse? Or... what's so awful about it?
The question whether "For the People" is a good slogan is separate. Feel free to talk about that. But I'd like to encourage the discussion of the visual — the shape and placement of the letters, the colors, etc.
Last says:
So... is there anything worse? Or... what's so awful about it?
The question whether "For the People" is a good slogan is separate. Feel free to talk about that. But I'd like to encourage the discussion of the visual — the shape and placement of the letters, the colors, etc.
Last says:
It could be that Harris’s design team looked at the AOC poster and saw the earth-tones, heavy-text, and adjacent colors and thought that that was the secret of their success. And about those earth
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tones—they’re straight out of the 1970s and they’re a bad idea.
Pantone describes the ’70s palette consisting of “Harvest Gold” and “Rust.” In the 1970s, designers used these colors because they wanted to take viewers “back down to earth—solid, earthy colors to ground us during shakey economic times.” Here's the AOC poster he's referring to (alongside another poster he compares it to):
Pantone describes the ’70s palette consisting of “Harvest Gold” and “Rust.” In the 1970s, designers used these colors because they wanted to take viewers “back down to earth—solid, earthy colors to ground us during shakey economic times.” Here's the AOC poster he's referring to (alongside another poster he compares it to):
Thus articles Is the Kamala Harris logo "the worst political graphic design job in a generation"?
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