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Title : DON'T BLAME YOURSELF FOR BIDEN'S SUCCESS, ONION GUY
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DON'T BLAME YOURSELF FOR BIDEN'S SUCCESS, ONION GUY

Joe Garden, formerly of The Onion, is apologizing for the satire site's portrayal of Joe Biden:

I worked at The Onion for 19 years as a writer and features editor. By the time I left in 2012, the publication had developed its take on Vice President Biden: “creepy but harmless,” with the emphasis on “harmless.”

... I didn’t take him seriously enough to think we were doing anything wrong. I thought of him as little more than a political necessity: the older, more conservative white guy who softened Barack Obama’s image in regions where the prospect of a black president was too radical. A deeper dive on Biden never felt necessary.

I’ve since changed my mind. Today, Biden is the frontrunner for the Democratic presidential nomination.... As I watch him campaign as an old (-fashioned, -school, -old) centrist, I realize how badly we screwed up. Instead of viciously skewering a public figure who deserved scrutiny, we let him off easy.

... I wish we had looked more at his actual career in politics ... and tried to really puncture him, rather than just turning him into a clown. We helped make him more likable by inventing a version of Biden that never existed.

I understand the concern, but I wonder how much effect The Onion's treatment of Biden had on the voters who are supporting him now. Here's a 2016 demographic breakdown of the readership of The Onion and its spinoff sites (ClickHole, A.V. Club, StarWipe and Onion Studios):



More than half of the sites' readers were under the age of 34. Now look at Biden's numbers.

In a recent Emerson poll, Biden was trailing Bernie Sanders in the 18-to-29-year-old age range by 41% to 11%, and trailing among 30-to-49-year-olds 29%-26%. Biden's 8-point lead in the Emerson poll was all from people over 50.

The Onion's readership skews male. Yet in a recent Quinnipiac poll, Biden had more support among Democratic women (46%) than among Democratic men (40%).

Biden's core supporters are older whites and (especially) non-whites. Does that sound like The Onion's readership?

I realize that The Onion's treatment of Biden influenced the way the mainstream media covered him. But a much greater influence was the imprimatur imparted by Barack Obama. He said Biden was okay, so the press didn't delve into Biden's past.

The Onion was a factor in Biden's rise. But I think he'd be in first place now even if The Onion had never existed.

Joe Garden, formerly of The Onion, is apologizing for the satire site's portrayal of Joe Biden:

I worked at The Onion for 19 years as a writer and features editor. By the time I left in 2012, the publication had developed its take on Vice President Biden: “creepy but harmless,” with the emphasis on “harmless.”

... I didn’t take him seriously enough to think we were doing anything wrong. I thought of him as little more than a political necessity: the older, more conservative white guy who softened Barack Obama’s image in regions where the prospect of a black president was too radical. A deeper dive on Biden never felt necessary.

I’ve since changed my mind. Today, Biden is the frontrunner for the Democratic presidential nomination.... As I watch him campaign as an old (-fashioned, -school, -old) centrist, I realize how badly we screwed up. Instead of viciously skewering a public figure who deserved scrutiny, we let him off easy.

... I wish we had looked more at his actual career in politics ... and tried to really puncture him, rather than just turning him into a clown. We helped make him more likable by inventing a version of Biden that never existed.

I understand the concern, but I wonder how much effect The Onion's treatment of Biden had on the voters who are supporting him now. Here's a 2016 demographic breakdown of the readership of The Onion and its spinoff sites (ClickHole, A.V. Club, StarWipe and Onion

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Studios):



More than half of the sites' readers were under the age of 34. Now look at Biden's numbers.

In a recent Emerson poll, Biden was trailing Bernie Sanders in the 18-to-29-year-old age range by 41% to 11%, and trailing among 30-to-49-year-olds 29%-26%. Biden's 8-point lead in the Emerson poll was all from people over 50.

The Onion's readership skews male. Yet in a recent Quinnipiac poll, Biden had more support among Democratic women (46%) than among Democratic men (40%).

Biden's core supporters are older whites and (especially) non-whites. Does that sound like The Onion's readership?

I realize that The Onion's treatment of Biden influenced the way the mainstream media covered him. But a much greater influence was the imprimatur imparted by Barack Obama. He said Biden was okay, so the press didn't delve into Biden's past.

The Onion was a factor in Biden's rise. But I think he'd be in first place now even if The Onion had never existed.

Thus articles DON'T BLAME YOURSELF FOR BIDEN'S SUCCESS, ONION GUY

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