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Title : It just might work.
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It just might work.

Headline at Rolling Stone: "T H E H I G H L I F E/Sixty-five years after he smoked his first joint, Willie Nelson is America’s most legendary stoner and a walking testament to the power of weed. It may have even saved his life."

Seventh sentence in the article: "He turns 86 this spring and has a history of emphysema, so Annie, who’s been with Willie for 33 years, tries to get him to look out for his lungs, especially on show days."

In Mongolia, it's raw marmot organs. In America, it's marijuana. You have problems you'd like to solve, and here's this substance that might help. In Mongolia, plague. In America, emphysema.

[Willie] pauses for a second, before telling a joke he’s told a thousand times. “I don’t know anybody that’s ever died from smoking pot. Had a friend of mine that said a bale fell on him and hurt him pretty bad, though.”

But Willie has emphysema... and he also has an economic interest in marijuana commerce:

The idea for a weed business started a few years ago; Nelson had bronchitis and he couldn’t smoke, so Annie started making him weed chocolates... She lent some to a friend, and big business came knocking....

Nelson’s official title is “CTO: chief tasting officer.” The company even had business cards made up. He explains: “If I find something that’s really good, I say, ‘This is really good.’ ” Despite 65 years of pot use, Nelson is not a connoisseur; he shrugs when asked for his favorite Willie’s Reserve strains.....

Branding. He's selling his name and he's being the face of the business to the press. He's a very old man with emphysema, but the product is edibles. Problem solved, no?

How did pot save his life? He switched to it from cigarettes and whiskey, 40 years ago, and those other things would have killed him.

"I wouldn’t have lived 85 years if I’d have kept drinking and smoking like I was when I was 30, 40 years old. I think that weed kept me from wanting to kill people. And probably kept a lot of people from wanting to kill me, too — out there drunk, running around.”

Nelson uses the phrase “delete and fast-forward” a lot. It’s the title of a recent song of his, and it means forgive, forget and move on — a way to get through painful times. Weed, he says, helps him delete and fast-forward. “You don’t dwell on shit a lot. The short-term thing they talk about is probably true, but it’s probably good for you.... They say people who smoke pot have a short-term memory. Maybe that’s good, you know?... Because [otherwise] you start remembering a lot of negative things that you’re not supposed to remember. And the next thing you know, you’re back drinking whiskey.
So weed helps you forget about stuff you don’t wanna think about."

Great branding. Wreck your memory. You'll live longer.

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Headline at Rolling Stone: "T H E H I G H L I F E/Sixty-five years after he smoked his first joint, Willie Nelson is America’s most legendary stoner and a walking testament to the power of weed. It may have even saved his life."

Seventh sentence in the article: "He turns 86 this spring and has a history of emphysema, so Annie, who’s been with Willie for 33 years, tries to get him to look out for his lungs, especially on show days."

In Mongolia, it's raw marmot organs. In America, it's marijuana. You have problems you'd like to solve, and here's this substance that might help. In Mongolia, plague. In America, emphysema.

[Willie] pauses for a second, before telling a joke he’s told a thousand times. “I don’t know anybody that’s ever died from smoking pot. Had a friend of mine that said a bale fell on him and hurt him pretty bad, though.”

But Willie has emphysema... and he also has an economic interest in marijuana commerce:

The idea for a weed business started a few years ago; Nelson had bronchitis and he couldn’t smoke, so Annie started making him weed chocolates... She lent some to a friend, and big business came knocking....

Nelson’s official title is “CTO: chief tasting officer.” The company even had business cards made up. He explains: “If I find something that’s really good, I say, ‘This is really good.’ ” Despite 65 years of pot use, Nelson is not a connoisseur; he shrugs when asked for his favorite Willie’s Reserve strains.....

Branding. He's selling his name and he's being the face of the business to the press. He's a very old man with emphysema, but the product is edibles. Problem solved, no?

How did pot save his life? He switched to it from cigarettes and whiskey, 40 years ago, and those other things would have killed him.

"I wouldn’t have lived 85 years if I’d have kept drinking and smoking like I was when I was 30, 40 years old. I think that weed kept me from wanting to kill people. And probably kept a lot of people from wanting to kill me, too — out there drunk, running around.”

Nelson uses the phrase “delete and fast-forward” a lot. It’s the title of a recent song of his, and it means forgive, forget and move on — a way to get through painful times. Weed, he says, helps him delete and fast-forward. “You don’t dwell on shit a lot. The short-term thing they talk about is probably true, but it’s probably good for you.... They say people who smoke pot have a short-term memory. Maybe that’s good, you know?... Because [otherwise] you start remembering a lot of negative things that you’re not supposed to remember. And the next thing you know, you’re back drinking whiskey.
So weed helps you forget about stuff you don’t wanna think about."

Great branding. Wreck your memory. You'll live longer.

Thus articles It just might work.

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