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It was 50 years ago today — do you remember? — The Zip to Zap.

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Title : It was 50 years ago today — do you remember? — The Zip to Zap.
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It was 50 years ago today — do you remember? — The Zip to Zap.

Wikipedia preserves the details of one of the classic hippie moments in American history:
The Zip to Zap was an idea of Chuck Stroup, a student at North Dakota State University in Fargo. Stroup could not afford to attend the more traditional spring break festivities held in Fort Lauderdale, Florida. Therefore, he came up with the idea of what was to become known as the "Zip to Zap a Grand Festival of Light and Love". Stroup placed an advertisement in the student newspaper at NDSU, The Spectrum. His idea was soon embraced by college students throughout the upper midwest of the United States and states as far away as Texas and Florida, thanks to extensive publicity in various college newspapers and in newspapers throughout the nation over the Associated Press wires....
Kind of an early flash mob, accomplished without social media. The Spectrum ran an article:
"Located in the valley of the scenic Knife River, Zap (Zip 58580) has thrown open its arms to students. The beautiful burg's 250 residents welcome us to their shores. Shall we say no to this truly fine gesture of western hospitality? Of course not. On May 10, we and students like us from all over the Midwest will flock to Zap, the Lauderdale of the North (where do you get your suntan, Miami? No, Knife River.)."
The article comically spoke of "a full program of orgies, brawls, freakouts, and arrests."

Zap was a tiny place. I don't know the population in 1969, but it's something like 200 today. But the people who lived there seemed to like the idea:
The two local bars stockpiled a supply of beer and local diners began marketing "Zapburgers" in anticipation of the event. "We thought, well, we'll put ourselves on the map here," remembered Norman Fuchs, the mayor of Zap in 1969....
But the reality was way too many people:
Students... quickly filled the town's two taverns. The demand for beer was such that the tavern owners decided to double the price. This action upset the students, but in the long run it did not matter since all the beer was rapidly consumed. Drunken students took to the streets of the small town. Vomiting and urinating on the streets by the students caused great concern among the locals, who quickly began to fear for their safety. The temperatures fell below freezing and the drunken college students started a bonfire in the center of town, using wood that was left over from a recent demolition project.

The townspeople, led by Mayor Fuchs, asked the students to leave: most complied but some did not. What had started out as a spring break get-together quickly turned into the only riot in North Dakota's history. Local security forces were overwhelmed and the cafe and one of the bars were completely destroyed.

Governor William Guy called in 500 troops from the North Dakota National Guard to quell the riot. Over 1,000 partiers were still in Zap when the guard arrived on the scene at 6:30 am, although just 200 of them were still awake. The guardsmen with fixed bayonets roused the hungover students.....
The media were there to titillate Americans with more of the kids-are-going-crazy news that cluttered the airwaves of the time:



It was just spring break in the north.

I don't know why they picked Zap, but "Zap" had hippie panache. There was Zappa and Zap Comix:

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Wikipedia preserves the details of one of the classic hippie moments in American history:
The Zip to Zap was an idea of Chuck Stroup, a student at North Dakota State University in Fargo. Stroup could not afford to attend the more traditional spring break festivities held in Fort Lauderdale, Florida. Therefore, he came up with the idea of what was to become known as the "Zip to Zap a Grand Festival of Light and Love". Stroup placed an advertisement in the student newspaper at NDSU, The Spectrum. His idea was soon embraced by college students throughout the upper midwest of the United States and states as far away as Texas and Florida, thanks to extensive publicity in various college newspapers and in newspapers throughout the nation over the Associated Press wires....
Kind of an early flash mob, accomplished without social media. The Spectrum ran an article:
"Located in the valley of the scenic Knife River, Zap (Zip 58580) has thrown open its arms to students. The beautiful burg's 250 residents welcome us to their shores. Shall we say no to this truly fine gesture of western hospitality? Of course not. On May 10, we and students like us from all over the Midwest will flock to Zap, the Lauderdale of the North (where do you get your suntan, Miami? No, Knife River.)."
The article comically spoke of "a full program of orgies, brawls, freakouts, and arrests."

Zap was a tiny place. I don't know the population in 1969, but it's something like 200 today. But the people who lived there seemed to like the idea:
The two local bars stockpiled a supply of beer and local diners began marketing "Zapburgers" in anticipation of the event. "We thought, well, we'll put ourselves on the map here," remembered Norman Fuchs, the mayor of Zap in 1969....
But the reality was way too many people:
Students... quickly filled the town's two taverns. The demand for beer was such that the tavern owners decided to double the price. This action upset the students, but in the long run it did not matter since all the beer was rapidly consumed. Drunken students took to the streets of the small town. Vomiting and urinating on the streets by the students caused great concern among the locals, who quickly began to fear for their safety. The temperatures fell below freezing and the drunken college students started a bonfire in the center of town, using wood that was left over from a recent demolition project.

The townspeople, led by Mayor Fuchs, asked the students to leave: most complied but some did not. What had started out as a spring break get-together quickly turned into the only riot in North Dakota's history. Local security forces were overwhelmed and the cafe and one of the bars were completely destroyed.

Governor William Guy called in 500 troops from the North Dakota National Guard to quell the riot. Over 1,000 partiers were still in Zap when the guard arrived on the scene at 6:30 am, although just 200 of them were still awake. The guardsmen with fixed bayonets roused the hungover students.....
The media were there to titillate Americans with more of the kids-are-going-crazy news that cluttered the airwaves of the time:



It was just spring break in the north.

I don't know why they picked Zap, but "Zap" had hippie panache. There was Zappa and Zap Comix:



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