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Title : "Mr. Drudge 'effectively invented clickbait,' wrote the Columbia Journalism Review."
link : "Mr. Drudge 'effectively invented clickbait,' wrote the Columbia Journalism Review."

"Mr. Drudge 'effectively invented clickbait,' wrote the Columbia Journalism Review."

"Frank Rich, writing in The Times in 1999, said he was a 'grandstander whom many, I included, once feared as the Devil of journalism incarnate.'... [Journalist Matthew Lysiak, author of 'The Drudge Revolution'] said in an interview that rival websites are 'licking their chops — they see blood in the water.' But he noted that there may be another factor in Drudge Report’s recent loss of traffic: the rise of social media. 'Matt Drudge was always first at everything, but not anymore, not even close — Twitter’s first,' Mr. Lysiak said. 'For years now, people have been wondering who the next Drudge is, but it isn’t a person. It’s a social media revolution, and he sees that writing on the wall.' But Mr. Drudge has a deep desire, and a talent, for staying relevant, Mr. Lysiak said. Betting big on Mr. Trump did the trick in 2016. Betting against him could work this time around. Mr. Lysiak suggested that readers who expected Mr. Drudge’s site to stay true to one line of political thought were misguided. 'In reality, while Matt Drudge has his own personal political opinions, his website has absolutely no loyalty to any political party or ideology,' he said. 'Now he’s thinking long-term, really putting his political capital on a Biden candidacy. And if that happens, he will once again weaponize his site on behalf of more conservative causes.'"

From "Drudge Report, a Trump Ally in 2016, Stops Boosting Him for 2020/A rift between the president and the online news pioneer Matt Drudge is playing out in pithy headlines and needling tweets as the campaign heats up" (NYT).

But wait... didn't you hear that Matt Drudge sold The Drudge Report (and that's why it changed)? Here's "Matt Drudge rumored to be seeking investors for Drudge Report" (NY Post)(also quoting Lysiak):

“I think the rumor that Matt would sell or has already sold the Drudge Report is completely unfounded. I know he is continuing to run the Drudge Report. I think [the rumor] continues to gain traction because people can’t understand why Matt has weaponized his website for the Biden campaign,” Lysiak told Media Ink. “It’s not just whispers from low-level people, it’s people in the Trump orbit” who are fishing for information, Lysiak said. “A lot of them were huge Matt fans in 2016, and now they are not.”

The famously reclusive Drudge wasn’t reachable for comment. But Paul Singer, the billionaire hedge fund founder and Republican donor whose name has surfaced as a potential buyer of a stake in Drudge’s popular news website, adamantly denied any involvement....

Drudge has fallen from a billion page views a month to only 20 million views a month. You can get a lot of page views from people just impulsively checking what the top headlines look like. I know I used to check Drudge with a feeling that I was seeing what was happening right now, a process that took about 1 second. I imagine that the page views I get are more substantial. Who knows? (I got 2.4 million page views last month, if you want to compare.)

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"Frank Rich, writing in The Times in 1999, said he was a 'grandstander whom many, I included, once feared as the Devil of journalism incarnate.'... [Journalist Matthew Lysiak, author of 'The Drudge Revolution'] said in an interview that rival websites are 'licking their chops — they see blood in the water.' But he noted that there may be another factor in Drudge Report’s recent loss of traffic: the rise of social media. 'Matt Drudge was always first at everything, but not anymore, not even close — Twitter’s first,' Mr. Lysiak said. 'For years now, people have been wondering who the next Drudge is, but it isn’t a person. It’s a social media revolution, and he sees that writing on the wall.' But Mr. Drudge has a deep desire, and a talent, for staying relevant, Mr. Lysiak said. Betting big on Mr. Trump did the trick in 2016. Betting against him could work this time around. Mr. Lysiak suggested that readers who expected Mr. Drudge’s site to stay true to one line of political thought were misguided. 'In reality, while Matt Drudge has his own personal political opinions, his website has absolutely no loyalty to any political party or ideology,' he said. 'Now he’s thinking long-term, really putting his political capital on a Biden candidacy. And if that happens, he will once again weaponize his site on behalf of more conservative causes.'"

From "Drudge Report, a Trump Ally in 2016, Stops Boosting Him for 2020/A rift between the president and the online news pioneer Matt Drudge is playing out in pithy headlines and needling tweets as the campaign heats up" (NYT).

But wait... didn't you hear that Matt Drudge sold The Drudge Report (and that's why it changed)? Here's "Matt Drudge rumored to be seeking investors for Drudge Report" (NY Post)(also quoting Lysiak):

“I think the rumor that Matt would sell or has already sold the Drudge Report is completely unfounded. I know he is continuing to run the Drudge Report. I think [the rumor] continues to gain traction because people can’t understand why Matt has weaponized his website for the Biden campaign,” Lysiak told Media Ink. “It’s not just whispers from low-level people, it’s people in the Trump orbit” who are fishing for information, Lysiak said. “A lot of them were huge Matt fans in 2016, and now they are not.”

The famously reclusive Drudge wasn’t reachable for comment. But Paul Singer, the billionaire hedge fund founder and Republican donor whose name has surfaced as a potential buyer of a stake in Drudge’s popular news website, adamantly denied any involvement....

Drudge has fallen from a billion page views a month to only 20 million views a month. You can get a lot of page views from people just impulsively checking what the top headlines look like. I know I used to check Drudge with a feeling that I was seeing what was happening right now, a process that took about 1 second. I imagine that the page views I get are more substantial. Who knows? (I got 2.4 million page views last month, if you want to compare.)

Thus articles "Mr. Drudge 'effectively invented clickbait,' wrote the Columbia Journalism Review."

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