Title : "Today, New York Times honcho Dean Baquet ordered a company-wide 'reset' in how his staff should think about Twitter...."
link : "Today, New York Times honcho Dean Baquet ordered a company-wide 'reset' in how his staff should think about Twitter...."
"Today, New York Times honcho Dean Baquet ordered a company-wide 'reset' in how his staff should think about Twitter...."
"Most of the people who work for him are very bad at being on Twitter, and their tweets truly are just not good. And then their bosses are so obsessed with Twitter too, and on edge about it. A cycle of humiliation ensues. They spend all that money on editors and then people just write stuff willy-nilly online? Whatever for?! Twitter looms prominently for journalists because it’s how they get jobs, distribute their work, and make friends. Twitter also helps journalists feel and be seen inside a system that will otherwise make them feel invisible.... Reporters confuse their Twitter audience for the actual world. For obvious reasons (Caucasity), most of these reporters are on the joyless, scold-y White Twitter, which is the opposite of all this.... There’s a meme, certainly popular inside the Times, that Twitter instills some kind of self-feeding censorship. Baquet might hate this most of all; he despises fearfulness."
Writes Choire Sicha in "Journalism’s Twitter Problem Is the Journalists" (NY Magazine).
Does Sicha really know Baquet's motive? Here's more about Baquet's memo at The Hill. The memo made Twitter and other social media optional, and the reason given was that journalists were relying "too much on Twitter as a reporting and feedback tool" and creating "echo chambers." It said those who do stay on Twitter ought to "meaningfully reduce" the time they spend there.
There's also the question of disparate impact: If women are more likely to be harassed on social media — or even if they just worry that the are — then a requirement (or near-requirement) — to tweet is something management might want to avoid. If efforts are made within an organization to create an inclusive, comfortable climate for different kinds of workers, then it might want to avoid forcing them into the hostile environment of Twitter.
There's a certain way that people talk at each other on Twitter — that is rewarded on Twitter — so a requirement to tweet favors the kind of people for whom that kind of talk comes easily. Why would you want that to infect the structure of success in your business?
To return to Sicha's hypothesis: "Baquet... despises fearfulness." He could just as well be yielding to fearfulness. There is complexity to the fear of social media!
"Most of the people who work for him are very bad at being on Twitter, and their tweets truly are just not good. And then their bosses are so obsessed with Twitter too, and on edge about it. A cycle of humiliation ensues. They spend all that money on editors and then people just write stuff willy-nilly online? Whatever for?! Twitter looms prominently for journalists because it’s how they get jobs, distribute their work, and make friends. Twitter also helps journalists feel and be seen inside a system that will otherwise make them feel invisible.... Reporters confuse their Twitter audience for the actual world. For obvious reasons (Caucasity), most of these reporters are on the joyless, scold-y White Twitter, which is the opposite of all this.... There’s a meme, certainly popular inside the Times, that Twitter instills some kind of self-feeding censorship. Baquet might hate this most of all; he despises fearfulness."
Writes Choire Sicha in "Journalism’s Twitter Problem Is the Journalists" (NY Magazine).
Does Sicha really know Baquet's motive? Here's more about Baquet's memo at The Hill. The memo made Twitter and other social media optional, and the reason given was that journalists were relying "too much on Twitter as a reporting and feedback tool" and creating "echo chambers." It said those who do stay on Twitter ought to "meaningfully reduce" the time they spend there.
There's also the question of disparate impact: If women are more likely to be harassed on social media — or even if they just worry that the are — then a requirement (or near-requirement) — to tweet is something management might want to avoid. If efforts are made within an organization to create an inclusive, comfortable climate for different kinds of workers, then it might want to avoid forcing them into the hostile environment of Twitter.
There's a certain way that people talk at each other on Twitter — that is rewarded on Twitter — so a requirement to tweet favors the kind of people for whom that kind of talk comes easily. Why would you want that to infect the structure of success in your business?
To return to Sicha's hypothesis: "Baquet... despises fearfulness." He could just as well be yielding to fearfulness. There is complexity to the fear of social media!
Thus articles "Today, New York Times honcho Dean Baquet ordered a company-wide 'reset' in how his staff should think about Twitter...."
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