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Title : "The mandate for audience recognition has pushed artists to take increasingly desperate measuresincluding scrounging up plotlines from popular snacks."
link : "The mandate for audience recognition has pushed artists to take increasingly desperate measuresincluding scrounging up plotlines from popular snacks."
"The mandate for audience recognition has pushed artists to take increasingly desperate measuresincluding scrounging up plotlines from popular snacks."
"Eva Longoria recently directed the Cheetos dramedy 'Flamin’ Hot'; Jerry Seinfeld is at work on 'Unfrosted: The Pop-Tart Story.' I.P.-based filmmaking has become so commonplace that [Greta] Gerwig—who made her name acting in tiny mumblecore projects—was caught off guard by complaints that she’d sold out. (One viral tweet: 'i know this is an unpopular opinion but i feel like . . . completely repelled by the barbie movie. branded content with a wink and movie stars is still branded content!') Gerwig told me that adapting Barbie felt as natural as adapting 'Little Women,' though she did use a toy metaphor to describe the process: creating 'a story where there hadn’t been a story' felt like solving 'an intellectual Rubik’s Cube.'... 'Barbie' is somehow simultaneously a critique of corporate feminism, a love letter to a doll that has been a lightning rod for more than half a century, and a sendup of the company that actively participated in the adaptation...."From "After 'Barbie,' Mattel Is Raiding Its Entire Toy Box/In an era when 'pre-awareness' rules Hollywood, the company is ginning up plots for everything from Hot Wheels to UNO" (The New Yorker).
The concept of toyetic works is stated to have come from Bernard Loomis in 1969, while working at Mattel. With the introduction of the Hot Wheels line of toy cars, Loomis proposed that they also developed a 30-minute show Hot Wheels as a means to promote the toys. The Federal Communications Commission (FCC), in reviewing the show, determined that the program needed to be treated as advertising, which affected the records of the network, forcing the show to be taken off the air within two years....
In the early 1980s, the FCC revised its rules on children's programming, specifically allowing for the use of "character marketing" where shows could employ fictional characters based on toys and other real-world objects without counting towards advertising....
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"Eva Longoria recently directed the Cheetos dramedy 'Flamin’ Hot'; Jerry Seinfeld is at work on 'Unfrosted: The Pop-Tart Story.' I.P.-based filmmaking has become so commonplace that [Greta] Gerwig—who made her name acting in tiny mumblecore projects—was caught off guard by complaints that she’d sold out. (One viral tweet: 'i know this is an unpopular opinion but i feel like . . . completely repelled by the barbie movie. branded content with a wink and movie stars is still branded content!') Gerwig told me that adapting Barbie felt as natural as adapting 'Little Women,' though she did use a toy metaphor to describe the process: creating 'a story where there hadn’t been a story' felt like solving 'an intellectual Rubik’s Cube.'... 'Barbie' is somehow simultaneously a critique of corporate feminism, a love letter to a doll that has been a lightning rod for more than half a century, and a sendup of the company that actively participated in the adaptation...."
I learned the word "toyetic." Here's the Wikipedia article, "Toyetic":
From "After 'Barbie,' Mattel Is Raiding Its Entire Toy Box/In an era when 'pre-awareness' rules Hollywood, the company is ginning up plots for everything from Hot Wheels to UNO" (The New Yorker).
The concept of toyetic works is stated to have come from Bernard Loomis in 1969, while working at Mattel. With the introduction of the Hot Wheels line of toy cars, Loomis proposed that they also developed a 30-minute show Hot Wheels as a means to promote the toys. The Federal Communications Commission (FCC), in reviewing the show, determined that the program needed to be treated as advertising, which affected the records of the network, forcing the show to be taken off the air within two years....
In the early 1980s, the FCC revised its rules on children's programming, specifically allowing for the use of "character marketing" where shows could employ fictional characters based on toys and other real-world objects without counting towards advertising....
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